The Europe cat litter products market size was estimated at USD 5.48 billion in 2023 and is expected to grow at a CAGR of 5.1% from 2024 to 2030. The growing pet adoption trend in the Europe region is driving the cat litter industry. The market is being significantly influenced by the recent trend of pet humanization, which involves giving pets more attention and cleanliness. In addition, rising cat owners’ spending on pet supplies is another reason that is probably going to contribute to an increase in the market for cat litter.
Product Type Insights
The clumping cat litter products market in Europe accounted for 70.3% of the market share in 2023. It is easy to eliminate cat poop and urine without having to empty the litter box, clumping litter is becoming more and more popular among consumers. Moreover, clumping cat litter’s growing popularity due to its many advantages and practicality would probably attract customers’ attention and increase product sales during the projection period. Cat owners tend to choose cat litter that clumps hard. An increasing number of consumers want to eliminate the smell of cat poop and pee, which is driving demand for traditional litter products. Sales of traditional cat litter are increasing because of consumers’ growing preference for inexpensive litter products due to their frequent use.
Europe conventional cat litter products market is projected to grow at a CAGR of 4.3% from 2024 to 2030. The demand for traditional litter products is driven by the increased consumer preference toward entirely removing the odor associated with cat urine and faeces. Conventional litter is made of wood chips and non-biodegradable clay matter, calcium silicate, and clay crystals. This product type helps absorb large volumes of urine and is characterized by better odor-removing properties. The litter is environmentally friendly, biodegradable, and offers superior odor control. It is free from harmful chemicals and synthetic fragrances.
The clumping cat litter Ivve have:
– Tofu cat litter
– Bentonite cat litter
– Recycle paper cat litter
– Cassava starch cat litter
The traditional cat litter Ivve have:
– Pine wood cat litter
-Silica( Crystal) cat litter
